Bidding for a living - the bloodstock
game
The bloodstock agent lives by his results and his
reputation is on the line with every purchace he makes. If the
horse he buys on behalf of an owner turns out to be a dud, there's
not much chance the owner will use his services again.
There is a belief in the racing industry that
a trainer is only as good as the horses he gets to train, and while
this may or may not be true, a bloodstock agent is certainly only
as good as the horses he buys. For him the consequences of failure
are potentially more damaging. Leading UK bloodstock agent James Delahooke
sums it up. "It's
up to me to spend the client's money as prudently and wisely as
I can because the only client that's any good to me is the one
that comes back and uses my services again," he says. "If
you disappoint them you get sacked."
To achieve longevity in the business an agent
has to be capable of a remarkable consistency when it comes to
picking future champions.
Delahooke has clearly excelled at this having been in the bloodstock
business for almost 30 years, plundering the sales ring on behalf
of some of the sport’s leading owners. Amongst the numerous
owners he represents are Peter Savill, Chairman of the British
Horseracing Board, and Khalid Abdulla, to name just two. His association
with Abdulla dates back many years - Delahooke having set up the
Juddmonte Farms stud operations in the UK, Ireland and the United
States.
He cites Dancing Brave, winner of the 2,000 Guineas, the Eclipse
Stakes, the King George and the Prix de L'Arc de Triomphe in 1986,
and Kalaglow as two of his most notable yearling purchases over
the years.
"I bought him for 11,000 guineas," he says of Kalaglow. "He
went on to win the King George and I think we sold him for £5
million, so that was quite sweet."
But just how difficult is the role of bloodstock agent? To the
uninitiated, buying a racehorse must sound quite straightforward.
Just pitch up at the Keeneland Sales, have a quick scan through
the sales catalogue, bid for the lot that catches your eye, and
voila. Of course, the reality is far more complex. Buying a yearling
is fraught with danger.
The definition of the role of a bloodstock
agent as defined by the UK-based Federation of Bloodstock Agents
is "... an independent
professional available to advise and assist a client, for an agreed
fee, on all matters connected with Thoroughbred racing." More
specifically, an agent has to have a trained eye when it comes
to spotting the equine stars of tomorrow; and an uncanny knack,
some say it cannot be taught, for picking out that rare equine
Ferrari among a sea of Skodas. It's certainly a skill that can
only be acquired after many years ploughing the international sales
circuit, studying pedigrees, and observing the make and shape of
the thoroughbred horse.
When it comes to spotting the classy individual Charles Gordon
Watson has built up a reputation as one of the UK's leading connoisseurs.
A reputation well justified by the big-race winners he has purchased
over the years.
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Sir Alex Furgurson,
manager of Manchester United, one of Charles Gorden-Watson's
Clients |
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Top of the list is Desert Prince, bought on behalf
of Edward St George's Lucayan Stud for 62,000gns. As a three-year-old
(in 1998) Desert Prince won three Group One races and amassed £510,000
in prize money. He was then sold to stud for £3.25 million,
having earned his owners a tidy sum of £3,698,000, and boosting
Gordon-Watson's credentials in the process.
Another impressive Gordon-Watson buy was Queen's Logic, champion two-year-old
filly in Europe in 2001 unbeaten in five races, purchased for approximately £100,000.
The dual Ascot Gold Cup winner, Royal Rebel, and King's Best, winner of the
2,000 Guineas in 2000, are also Gordon-Watson purchases.
It's really the expertise and experience the likes of Delahooke and Gordon-Watson
have to offer that explain why a top bloodstock agent can be so invaluable. "A
top agent will look at hundreds of horses every year, year after year, and
form opinions on what type of horses develop well," says Andrew Mead,
secretary general of the Federation of Bloodstock Agents. "Someone like
Charlie generally inspects maybe thousands of horses a year. So he's refining
his expertise every time he looks at another horse, and that's what the client
is paying for."
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The Federation of Bloodstock Agents publishes a code of ethics by which all its
members must abide. Mead suggests it's a worthwhile safeguard for the new
owner to know the bloodstock agent he chooses is affiliated to the trade
body. While it cannot guarantee its members will never indulge in bad practice,
it only takes on agents who have a proven track record and an excellent reputation
in the bloodstock industry.
"We are the only trade body for bloodstock agents in Britain,
and have around 50 members," says Mead. "If you ask me
why I'd recommend one of our members, I think a prospective owner
is better off to use someone who's interested enough in their reputation
to say they will abide by our code of ethics." Buying a racehorse is still an inexact science but an agent at
least takes some of the guesswork out of the sale. Not only does
he have an expert knowledge of pedigrees, and an ability to judge
a horse's conformation, but an agent should have the ability to
predict how a horse is likely to mature.
With horses born between January and June and an agent buying
the horse the following year, is purchasing the horse at about
16 months old. Trying to work out how a weak and immature yearling
is going to strengthen up is not easy.
"You have to visualise what they're going to be. Not what
they are," says Delahooke.
Gordon-Watson is wise enough to know that the horse doesn't always turn out
the way he thought. "Some horses you can get badly wrong. It's nature
that beats you," he says. Some suggest that a competent trainer should
be able to handle the job of buying horses for clients, but Delahooke begs
to differ. "Training is such a high pressure occupation at the moment
and the sales are so huge there's no way a leading trainer can cover the sales
thoroughly," he says. "They haven't got the time. You need a specialist.
Added to which a lot of trainers are extremely poor judges of horse flesh.”
The agent must also weigh up where the owner's ambitions lie.
Is the owner, for example, willing to be patient and perhaps invest
in a big, backward type bred to get middle distances, and who may
not even see a racecourse until its three-year-old season? Or does
the owner want a sharp, forward yearling, who is likely to make
up into a good two-year-old. |
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| Queen's Logic, a Gordon-Watson purchace who turned into European
2001 Champion Two-year-old. |
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A first time owner often neglects the fact that
training a racehorse for one season might typically cost around £20,000,
with a horse's career encompassing two- and three-year-old campaigns.
So the agent must take into account an owner's budget. Delahooke
says he always likes to sit down with a prospective owner and discuss
the worst-case scenario, so they're aware of the potential downside
should the horse lack ability.
" What I do is have to balance the pedigree, the conformation and the budget,
and try and divide it equally so you're getting the maximum for your money," is
how Gordon-Watson puts it. "Some people compromise on pedigree and go for
better conformation, some on lesser conformation and better pedigree. Ideally
I like to balance the three."
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Not only does an agent take all the
hassle and aggravation out of buying horses, but also often puts
the owner in touch with the right trainer. Gordon-Watson has four
Newmarket trainers he mainly buys for - Sir Mark Prescott, Ed Dunlop,
Michael Stoute and Jeremy Noseda.
An agent's clients might range from the rich and famous to the
enthusiast looking to get involved in ownership on a smaller scale.
Gordon-Watson does work for the Maktoum family and the former king
of Malaysia. "I have owners who are purchasing yearlings as part of syndicates
for £15,000, up to owners who buy for half a million. Taxi
drivers to Royal families. That's the fun of it," he says.
He introduced Manchester United football manager Sir Alex Ferguson
to racehorse ownership, purchasing Queensland Star on his behalf.
The colt cost £17,000gns and went on to win two races. Ferguson's
ownership has since blossomed. Last season he part-owned the Aidan
O'Brien trained Rock Of Gibraltar who won six consecutive Group
One races.
An agent earns the bulk of his living from the five per cent of
the sale price he receives as commission. Considering the going
rate for a well-conformed, blue blooded yearling is probably around £100,000
these days, it wouldn't take too many purchases before it becomes
a valuable day's work for the agent. Mead stresses the expenses
of the job make it less lucrative than it first appears.
Delahooke and Gordon-Watson put on some pretty impressive mileage
during the autumn sales season heading to Deauville in August,
Keeneland's September sale, the two big Newmarket sales - the Houghton,
also in September, and Tattersalls in October - just about having
enough time to fit in the Goffs sale in Ireland somewhere in between. "The
autumn is always frantic and gets more so every year because of
the excessive number of horses that are currently being bred," says
Delahooke.
Jetting round the world, rubbing shoulders with aristocracy, and
banking five figure cheques in the process...sure, it's a tough
job but someone's got to do it. No doubt the leading bloodstock
agents live a champagne lifestyle, but taking into account the
uncertainty that haunts every yearling buy, and the rare talent
they bring to horseracing it's well deserved. |

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